Consumer Packaged Goods - Fully Integrated Reporting & Environment

CPG FIRE^TM is for category managers, supply chain managers, business analysts and executives, for the analysis of internal, retailer and syndicated data sources for the Consumer Packaged Goods industry.

CPG FIRE^TM integrates correlated data from your internal systems and retailer supplied data, with your purchased syndicated data.
The resulting optimized data model facilitates the comprehensive look at customer behavior that manufacturing and retail executives and marketers have always desired. 

The processes and procedures used by organizations in attaining their goals may be different.  But, the tools and methods for analyzing the data generated by those processes and procedures are, typically, the same.  With the implementation of CPG FIRE^TM you have tools and methods working together to enable business intelligence and, ultimately, consumer insights.
  --> DATA becomes information.
    --> INFORMATION becomes knowledge.
      --> KNOWLEDGE becomes business intelligence.
        --> BUSINESS INTELLIGENCE leads to insights
          --> INSIGHTS lead to change
            --> CHANGE generates more data
The whole process drives ON-GOING, CONSUMER INSIGHTS.

For those manufacturers dealing with our friends at Wal Mart, and the rapidly growing dollar channel, the challenge is not just working against the competition; it is in working with some very strong, knowledgeable and demanding partners. Success depends on understanding the movement of product through the entire supply and demand chain: from initial product supply (purchased or manufactured), through in-house inventories, manufacturer forecasts, customer orders, deliveries, retailer inventories, retailer forecasts, retail POS, retail outlet (TDLinx), market demographics (Spectra), syndicated POS (AC Nielsen / IRI) and, in-store shelf status / product movement (Pen Rite).